LUSAKA - Government has commenced preliminary work towards introducing social media monetisation in Zambia, with plans to have platforms such as Facebook and TikTok monetised before the end of 2027.
Ministry of Youth and Sport Permanent Secretary Kangwa Chileshe said Government was exploring how the initiative could be implemented through a coordinated approach involving relevant ministries, including the Ministry of Technology and Science.
Speaking to Hot FM News, Mr Chileshe said Government was also engaging the Ministry of Finance and National Planning to explore opportunities for generating revenue through taxation arising from social media monetisation.
He explained that the proposed initiative was still at the preliminary stage, as Government continued examining the possible implementation framework and the involvement of relevant institutions.
Mr Chileshe further said Zambia was drawing lessons from other African countries, including Egypt, Kenya, South Africa and Nigeria, which have already introduced social media monetisation initiatives.
The proposed move could create opportunities for Zambian content creators, influencers and digital entrepreneurs to earn income from their online content, subject to the monetisation arrangements established by the respective platforms and Government.
Source: Hot FM Zambia | By: Boston Muvwanga